This is truly brilliant. A game that is a marketing tool. Have you seen the story on gamification where the group is putting piano keys on steps to drive people to walk on the stairs instead of using the escalator. From that we have moved into gamification of actions that lead to sales. So here's the steps: Find the customer, Make the customer go to your business, then sell to the customer. Brilliant marketting. Love to see the analytics on this.
Check out the following article about Pokemon Go driving sales.
http://www.inc.com/walter-chen/pok-mon-go-is-driving-insane-amounts-of-sales-at-small-local-businesses-here-s-h.html
Joe
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