I think that Analytics can be useful but we really have to look at what makes an impact to the business. Analytics for the sake of analytics is mute. But true business driven analytics that address the needs of not only an organization but an entire company can transform your company to be an industry leader. I'm reminded of a movie with Robert Redford called "Sneakers". My favorite line of all time is, "Its not about the money Marty, its who controls the information". So true. So So true. We need to understand that we are in a data driven society. When Coca Cola is spending millions on social media marketing, we know that social media is not about 14 year olds, yacking about Taylor Swift but its about a completely new market. A completely new way to reach the next generation. If you are not prepared for that market now, you are already behind. I currently work for an auto parts company and some of the execs went to a seminar by Amazon where he said they would sell 4 Billion in Auto Parts. Amazon people. That's auto parts. Not books, applications, or emoji's.
Think about your data. Attain the data. Read the data, Make decisions on your data. Because if you don't, your competitors will and then your the next EDS. The next IBM. Did they have bad products or services? No they had their blinders on and then the market passed them by and the realized their new name was Titanic.
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